Category Archives: Social Media Marketing

Zooming – A progress report on the move online!

So far so good! The students seem to like having a weekly class session. (See left) Group sessions with the instructor seem to actually go better online than they do in class. I think we can concentrate better without the … Continue reading

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Using your Social Media Community to innovate

Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.  

Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , , | Leave a comment

2019 survey: the voice of my social media marketing students

I start the semester in my social media marketing classes with a survey of social media use and their perceived issues. My classes comprise juniors and seniors majoring in marketing, communications, design, and management. They are in        … Continue reading

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Reinventing & reviving my 11-year-old #blog

On March 28, 2008, I posted my first blog post “My First Webinar” which is what you find at the bottom if you across through all the posts on this blog. So I can say I have been blogging for 11 years… sort of.

Please pass along your ideas and suggestion for the new/old venture! Continue reading

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Can #Wal-Mart compete with #Amazon?

Wal-Mart SHOULD be a competitor in online retailing for as it is:

The biggest brick-and-mortar retailer in the world,
A leader in logistics, supply, distribution, and retail IT,
Blessed with deep pockets,
Everywhere, with so many locations, and
A fierce competitor. Continue reading

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Service Innovation Applied to Marketing

Just do it! Try, observe, and then iterate or pivot. Continue reading

Posted in effectuation, experiential innovation, Experiment, NSD Process, ServiceInnovation, Social Media Marketing | Tagged , , , , | 1 Comment

#Service #Innovation: The Book

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading

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