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Category Archives: Social Media Marketing
Zooming – A progress report on the move online!
So far so good! The students seem to like having a weekly class session. (See left) Group sessions with the instructor seem to actually go better online than they do in class. I think we can concentrate better without the … Continue reading
Posted in Higher Education, HigherEd, pedagogy, Social Media Marketing
Tagged Coronavirus, Teaching online, Zoom
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Using your Social Media Community to innovate
Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.
Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized
Tagged crowdsourcing, lean startups, Mark Schaefer, personal learning network, rapid prototyping, SocialSlam
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2019 survey: the voice of my social media marketing students
I start the semester in my social media marketing classes with a survey of social media use and their perceived issues. My classes comprise juniors and seniors majoring in marketing, communications, design, and management. They are in … Continue reading
Reinventing & reviving my 11-year-old #blog
On March 28, 2008, I posted my first blog post “My First Webinar” which is what you find at the bottom if you across through all the posts on this blog. So I can say I have been blogging for 11 years… sort of.
Please pass along your ideas and suggestion for the new/old venture! Continue reading
Posted in Blogging, Higher Education, HigherEd, Social Media Marketing, social media marketing
Tagged blogging, New blog
4 Comments
Can #Wal-Mart compete with #Amazon?
Wal-Mart SHOULD be a competitor in online retailing for as it is:
The biggest brick-and-mortar retailer in the world,
A leader in logistics, supply, distribution, and retail IT,
Blessed with deep pockets,
Everywhere, with so many locations, and
A fierce competitor. Continue reading
Service Innovation Applied to Marketing
Just do it! Try, observe, and then iterate or pivot. Continue reading
#Service #Innovation: The Book
I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading
Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing
Tagged Anders Gustafsson, Business Expert Press, Co-creation, CTF Service Research Center, Customer Research Methods, Ethnography, focus groups, innovation, Karlstad University, Lars Witell, Per Kristensson, probe and learn, Service Innovation, voice of the customer
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Innovation books – what do we NEED?
The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?
I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading
Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized
Tagged Abbie Griffin, Blue Ocean Strategy, Clayton Christensen, David Burkus, Eric Ries, Eric von Hippel, Geoffrey Moore, Gerald Tellis, Gina O'Connor, Henry Chesbrough, Innovation Books, Ken Kahn, Mauhorgne, Peter Drucker, Service Innovation, Social Innovation, Stefan Thomke, Tim Brown, Tom Kelley, Walter Isaacson
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New Klout – An Innovation Strategy?
Klout’s ballyhooed new version and business model seems to be lifted entirely from a competitor, Kred. Continue reading
ROI – Misleading title, great read!
Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading
Posted in Social Media Marketing, Uncategorized
1 Comment
ProfessorGary on Innovation and Marketing 