Monthly Archives: March 2013

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Posted on March 29, 2013 by Gary R Schirr

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading →

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SMM Case Exercise: Public Shaming & Hostile Environment

Posted on March 27, 2013 by Gary R Schirr

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading →

Posted in Blogging, Higher Education, Klout, Social influence, social media marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

Teaching SMM – METRICS #2 Activity Measures

Posted on March 25, 2013 by Gary R Schirr

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading →

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, social media marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Teaching SMM: METRICS #1 Importance of Measurement

Posted on March 22, 2013 by Gary R Schirr

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading →

Posted in Social influence, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

Teaching Social Media Metrics – The Hangout

Posted on March 21, 2013 by Gary R Schirr

Tteaching measurement in social media on Google+ Hangout. It is available here (video about 50 minutes). Continue reading →

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We ARE all cyborgs now!

Posted on March 12, 2013 by Gary R Schirr

Memory augmentation, creative support, data collection: in these and other ways computer power with us 24/7 is aiding us, but also changing us. Computer power in our pockets enhances us. We are all cyborgs now. Continue reading →

Posted in Mobile computing | Tagged , , , , , , | 1 Comment

Is Jeff Bullas really a BOT? Are you?

Posted on March 7, 2013 by Gary R Schirr

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading →

Posted in Blogging, Content, Social Media, twitter | Tagged , , , , , , , | 3 Comments