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Monthly Archives: March 2011
Social Media and User Research Methods
An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading
Lean Start-ups or Slow-burn entrepreneurship
Lean startups and slow burn startups permit the effectuation process of entrepreneurship to continue for a longer period of time. Continue reading
Posted in Co-creation or User collaboration, experiential innovation, Experiment
Tagged Carilion Clinic, David Catalano, David Poteet, Doug Juanarena, effectuation, entrepreneurship, Frederick Cook, Heyo, Lars Graf, Lean start-up, Modea, NCTC, New River Valley, Nomad Mobile guides, NRV, Rackspace, Radford University, technology council, Virginia, Virginia Tech, VitalLink
2 Comments
Innovation Week in Review – March 18, 2011
Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading
The Perfect Social Media Marketing Course!
The perfect social media marketing class: putting together a plan with the help of my social media community. Continue reading
Posted in Social Media Marketing
Tagged @aboyer, @AlanSee, @andressilvaa, @chuckmartin1, @CraigEYaris, @dstevenwhite, @joebobhester, @michellegolden, Blog, Facebook, FlickR, FourSquare, LinkedIn, SMMM, social media marketing, Twitter, YouTube
7 Comments
Innovation Week Review – March 11, 2011
Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading
Posted in Customer Research Methods, Innovation Week, Social Media Marketing
Tagged charlie sheen, email, Klout, Social Media, Twitter
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Catch the Wave
How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading
Innovation Week – March 4, 2011
If only Charlie Sheen had a Klout score… as well as articles on the singularity, co-creation, creativity, and social media marketing. Continue reading
Effectuation in Action: Consulting as Search
Effectuation in action: one way for firms to employ effectuation in a new market is to enter through consulting and custom projects. Continue reading
ProfessorGary on Innovation and Marketing 