Tag Archives: LinkedIn

2019 survey: the voice of my social media marketing students

Posted on February 5, 2019 by Gary R Schirr

I start the semester in my social media marketing classes with a survey of social media use and their perceived issues. My classes comprise juniors and seniors majoring in marketing, communications, design, and management. They are in        … Continue reading →

Posted in Social Media Marketing, social media marketing, Teaching SMM | Tagged , , , , , , , | 1 Comment

Are you a social salesperson? Really?

Posted on April 11, 2016 by Gary R Schirr

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading →

Posted in Digital Marketing, Klout, LinkedIn, Selling, social media marketing | Tagged , , , | 2 Comments

Effective Titles: Once more with feeling!

Posted on April 4, 2016 by Gary R Schirr

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading →

Posted in Blogging, Content, Digital Marketing, social media marketing | Tagged , , , , , , , , , | 2 Comments

Can One Billion Facebook Users be wrong?

Posted on September 26, 2012 by Gary R Schirr

Based on strictly anecdotal evidence I believe that there are a LOT of fake and duplicate FB accounts… Does LinkedIn have both a more professional group and honest count? Continue reading →

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The Perfect Social Media Marketing Course!

Posted on March 15, 2011 by Gary R Schirr

The perfect social media marketing class: putting together a plan with the help of my social media community. Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments