Tag Archives: Snapchat

2019 survey: the voice of my social media marketing students

I start the semester in my social media marketing classes with a survey of social media use and their perceived issues. My classes comprise juniors and seniors majoring in marketing, communications, design, and management. They are in        … Continue reading

Posted in Social Media Marketing, social media marketing, Teaching SMM | Tagged , , , , , , , | 1 Comment

Are you living on #Facebook?

Yesterday (August 26) at 6:45 Alison Parker, a young newspaper reporter at WDBJ, and Adam Ward, a camera person, for the Virginia TV station were tragically murdered by a former employee of the station. The killer created Facebook and Twitter accounts … Continue reading

Posted in social media marketing, Uncategorized | Tagged , , , , , , , , | 2 Comments

Lady Gaga and Justin Bieber: Google Trends tells a Story

If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading

Posted in innovation, internet, Social Media, social media marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

What is hot – Learning from my Students: Teaching SMM

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading

Posted in Blogging, Facebook, Higher Education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter | Tagged , , , , , , , , , , , , , | 3 Comments