Monthly Archives: June 2008

Marketing 2.0

Posted on June 26, 2008 by Gary R Schirr

A couple weeks ago the blog Marketing 2.0 offerred “15 suggestions that take advantage of the innovative opportunities that Web 2.0 offers for marketing.”  Seven of the 15 suggestions tie into the themes about involving users that are often discussed on … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process | Tagged , , , | Leave a comment

Why do you use focus groups?

Posted on June 18, 2008 by Gary R Schirr

As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading →

Posted in Customer Research Methods, Ideation | Tagged , , , , , , , , | 3 Comments

“The customer is the company”

Posted on June 16, 2008 by Gary R Schirr

 Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading →

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Focus Groups, Brainstorming, and Freddy

Posted on June 3, 2008 by Gary R Schirr

Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading →

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Chicago — an innovation center

Posted on June 2, 2008 by Gary R Schirr

Nussbaum at BusinessWeek makes a case that Chicago is the most innovative city in America: http://www.businessweek.com/innovate/NussbaumOnDesign/ He talks about several major initiatives by the city government as well as the IIT Design center, but does not mention the CME center … Continue reading →

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