Monthly Archives: October 2008

Weird Al Update

Posted on October 23, 2008 by Gary R Schirr

The Internet Changes Everything The internet changes the song parody business. Through digital release of a song or video an entertainer can parody a song that is still on top of the charts… Weird Al’s first release on iTunes sold … Continue reading →

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Weird Al and the Internet

Posted on October 22, 2008 by Gary R Schirr

Wired magazine has an interesting article about how the internet has affected the career of Weird Al Yankovic. Weird Al is impacted by two trends from the internet: Fragmenting of the market into small segments (Long Tail?) A surplus of amateur … Continue reading →

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Why do users collaborate??

Posted on October 15, 2008 by Gary R Schirr

Every firm has an IP unit that is looking to protect and harvest the ideas generated within the organization. Patent Trolls are infamous in software and other high tech areas. Why then are users willing to collaborate with firms and … Continue reading →

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All marketing IS service marketing

Posted on October 12, 2008 by Gary R Schirr

A business absolutely devoted to service will have only one worry about profits: They will be embarrassingly large.                                    Henry Ford An interesting article … Continue reading →

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Brave New World

Posted on October 12, 2008 by Gary R Schirr

Freedom of Speech in danger? As an adolescent I was an avid reader of books warning about the threat of loss of our precious freedoms. Brave New World, Fahrenheit 451, 1984, Atlas Shrugged and Animal Farm are ones that I … Continue reading →

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All NPD is Service Innovation

Posted on October 8, 2008 by Gary R Schirr

I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of marketing” (JM 2004) that an obvious corollary to their declaration that “all marketing is service marketing” is that: All New Product Development is Service Innovation. A posting … Continue reading →

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A Spectrum of Co-creation

Posted on October 6, 2008 by Gary R Schirr

The first step towards understanding a phenomena is often to categorize it. FreshNetworks Blog attempts to categorize NPD co-creation into 5 groupings: Mass customization Real-time self-service Service redesign New product co-creation Community product design See the full posting: http://blog.freshnetworks.com/category/series/co-creation-series/

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“Wisdom of Crowds” to solve personal problems

Posted on October 1, 2008 by Gary R Schirr

 A recurring theme of this blog is collaboration. I was interested to see that an online community has been formed to solve personal problems. Why write to Dear Abby when a community is available? http://blog.freshnetworks.com/2008/09/sidetaker-crowdsource-your-private-life/

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