Tag Archives: Co-creation

#Service #Innovation: The Book

Posted on June 28, 2016 by Gary R Schirr

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading →

Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Reflections on two years of tweeting

Posted on May 3, 2011 by Gary R Schirr

Benefits from two years on twitter! Continue reading →

Posted in Social Media Marketing | Tagged , , , , , | 3 Comments

Innovation Week in Review – March 18, 2011

Posted on March 18, 2011 by Gary R Schirr

Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading →

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Innovation Week – March 4, 2011

Posted on March 4, 2011 by Gary R Schirr

If only Charlie Sheen had a Klout score… as well as articles on the singularity, co-creation, creativity, and social media marketing. Continue reading →

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Innovation Week Review February 25, 2011

Posted on February 25, 2011 by Gary R Schirr

Innovation week in review: the singularity, co-creation, innovation, and social media marketing. Continue reading →

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Innovation Week in Review: February 12, 2011

Posted on February 12, 2011 by Gary R Schirr

Innovation articles or postings of interest this week:   Several articles or blog postings this week about risks to innovation… Is innovation at risk and how do we get more Steve Jobs… Innovation: Are our best days behind us? The pace … Continue reading →

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Cola Co-creation

Posted on July 28, 2009 by Gary R Schirr

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment

Cocreation: the core competency of innovation

Posted on March 6, 2009 by Gary R Schirr

I generally don’t post PR puff pieces on my blogs, but this announced research joint venture between Babson College and Venkat Ramaswamy’s consulting firm sounds important for service innovation. Next Practices in Value Creation aims to “demonstrate how organizations can co-create innovation…  The research … Continue reading →

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A Spectrum of Co-creation

Posted on October 6, 2008 by Gary R Schirr

The first step towards understanding a phenomena is often to categorize it. FreshNetworks Blog attempts to categorize NPD co-creation into 5 groupings: Mass customization Real-time self-service Service redesign New product co-creation Community product design See the full posting: http://blog.freshnetworks.com/category/series/co-creation-series/

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Distributed Co-creation

Posted on August 25, 2008 by Gary R Schirr

 Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation  of Wikipedia and … Continue reading →

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