-
Join 63,878 other subscribers
Subscribe by RSS Feed
Search Blog
Article Index
Twitter Updates
- .@jack inflating users? Seems hard to believe…😎 3 hours ago
- Do you remember when you joined Twitter? I do! It was a better placed then… #MyTwitterAnniversary https://t.co/BYkTBHWtol 5 days ago
- Unfortunately there will be no justice because he has nukes… UN. Court Issues Arrest Warrant for Russia’s #Putin wsj.com/articles/u-n-c… 6 days ago
- Backyard rapids https://t.co/ReVr1IcjvN 2 weeks ago
Archives
- December 2021
- March 2021
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2019
- January 2019
- March 2018
- September 2017
- June 2017
- February 2017
- January 2017
- December 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- June 2015
- February 2015
- January 2015
- August 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- October 2012
- September 2012
- August 2012
- July 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- April 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Tag Archives: Ethnography
#Service #Innovation: The Book
I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading
Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing
Tagged Anders Gustafsson, Business Expert Press, Co-creation, CTF Service Research Center, Customer Research Methods, Ethnography, focus groups, innovation, Karlstad University, Lars Witell, Per Kristensson, probe and learn, Service Innovation, voice of the customer
Leave a comment
Contextual Knowledge and Sticky Information
For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading
Ethnography and Product Innovation
Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading
In Search of Innovation
A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading
Facebook doesn’t listen to customers
Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, Christensen, contextual information, disruptive innovation, Ethnography, experiments, Facebook, focus groups, hire an anthropologist, ignore your customers, latent needs, lead users, open source, probe and learn, radical innovation, rapid prototyping, site visits, sticky information, Utterback, voice of the customer, von Hippel
Leave a comment
Virtual Customer Environments (VCE)
“Web labs” go beyond customer advisory groups Customer engagement methods has been the topic that has generated the most discussion on this blog to date. Traditional market research methods — such as multiple-choice surveys, focus groups, employee suggestions, etc. — … Continue reading
“Gating” Ideation?
Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate®
Tagged 1:1 interviews, Abbie Griffin, Cooper, Customer Research Methods, Ethnography, Ideation, innovation, John Hauser, market research, New Product Development, Stage-Gate®, VOC, voice of the customer
Leave a comment
“Keep the Customer at the center”
Customer immersion at P&G: “Living it” and “Working it” “We have figured out how to keep the consumer at the center of all our decisions,” Lafley writes. “As a result we don’t go far wrong.” Before, P&G would rely heavily … Continue reading
More ethnography — Nokia
NY Times article on ethnographic research by Nokia One of the readers of this blog, who is involved in ethnographic research, made an interesting comment on the last post — give it a read. He also suggested a NY Times … Continue reading
Should you hire an anthropologist?
Ethnography stands out in a survey The principals of the Product Development Group, owners of the Stage-Gate registration, published the lead article in Visions (a PDMA publication) this month. It was a survey of firms about their most used and … Continue reading
ProfessorGary on Innovation and Marketing 