Tag Archives: Stage-Gate

Just Do It!

Posted on May 17, 2011 by Gary R Schirr

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

“Keep the Customer at the center”

Posted on May 8, 2008 by Gary R Schirr

Customer immersion at P&G: “Living it” and “Working it” “We have figured out how to keep the consumer at the center of all our decisions,” Lafley writes. “As a result we don’t go far wrong.” Before, P&G would rely heavily … Continue reading →

Posted in Customer Research Methods, Ideation | Tagged , , , , , , , , , , | Leave a comment

Should you hire an anthropologist?

Posted on April 9, 2008 by Gary R Schirr

Ethnography stands out in a survey The principals of the Product Development Group, owners of the Stage-Gate registration, published the lead article in Visions (a PDMA publication) this month. It was a survey of firms about their most used and … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , | 3 Comments