Category Archives: Slow Burn Entrepreneurship

Thoughts on a Theory of Innovation

Posted on May 3, 2013 by Gary R Schirr

Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading →

Posted in Customer Research Methods, effectuation, experiential innovation, Experiment, Innovation education, Process Innovation, Slow Burn Entrepreneurship, Stage-Gate® | Tagged , , , | 5 Comments

Entrepreneurship and Marketing

Posted on May 23, 2011 by Gary R Schirr

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading →

Posted in effectuation, entrepreneurship, experiential innovation, Slow Burn Entrepreneurship | Tagged , , | Leave a comment

Just Do It!

Posted on May 17, 2011 by Gary R Schirr

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

Pioneers get arrows in their backs…

Posted on May 10, 2011 by Gary R Schirr

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading →

Posted in effectuation, entrepreneurship, experiential innovation, Experiment, Ideation, Slow Burn Entrepreneurship | Tagged , , , , , , , , | Leave a comment

Is “Lean Startups” a misnomer?

Posted on April 19, 2011 by Gary R Schirr

Lean startups as Probe and Learn entrepreneurship! Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , | Leave a comment

Before “Lean Startups” there was “Probe and Learn”

Posted on April 12, 2011 by Gary R Schirr

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments