Monthly Archives: April 2013

Web Credulity

Posted on April 24, 2013 by Gary R Schirr

Do you believe everything you read on the Web or see posted, tweeted or pinned on Facebook, Twitter and Pinterest? Yesterday on my Facebook feed there was a serious discussion of an article from the Daily Currant claiming that Sarah … Continue reading →

Posted in Content, internet, Social influence, Social Media | Tagged , , , , , , , | 4 Comments

Teaching SMM – METRICS #6 ROI of Social Media

Posted on April 22, 2013 by Gary R Schirr

Note: This is a continuing excerpt from what I teach my social media marketing classes on introduction to metrics and measurement… Calculating the ROI of Social Media In five previous posts the importance of measuring social media efforts and a … Continue reading →

Posted in Uncategorized | Leave a comment

How should you Tweet during a Tragedy??

Posted on April 18, 2013 by Gary R Schirr

My first attempt at using Storify: http://sfy.co/dHK4 (I failed at inserting the post into my WordPress blog…)

Posted in Uncategorized | 2 Comments

Teaching SMM #5 – METRICS Monitoring and Listening

Posted on April 15, 2013 by Gary R Schirr

Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading →

Posted in Klout, Social influence, Social Media, social media marketing | Leave a comment

Teaching SMM – METRICS #4 Influence Scores

Posted on April 11, 2013 by Gary R Schirr

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading →

Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

#soslam: Great Talks! Live Networking!

Posted on April 8, 2013 by Gary R Schirr

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading →

Posted in Blogging, Content, Klout, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , | 9 Comments

Smartphones make us rude…and stupid!

Posted on April 4, 2013 by Gary R Schirr

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading →

Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

Is Facebook about to be DISRUPTED?

Posted on April 2, 2013 by Gary R Schirr

Users spending hours a day messaging with friends are not using cellphone minutes or viewing Facebook ads. The threat is not just hypothetical – a study shows that mobile apps are already more used than either Facebook or Twitter in Japan and Korea. Continue reading →

Posted in innovation, Mobile computing, Social Media | Tagged , , , , , , | 3 Comments