Category Archives: innovation

Using your Social Media Community to innovate

Posted on April 6, 2020 by Gary R Schirr

Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.  

Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , , | Leave a comment

Social (Media) Innovation

Posted on January 19, 2016 by Gary R Schirr

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading →

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Lady Gaga and Justin Bieber: Google Trends tells a Story

Posted on June 5, 2014 by Gary R Schirr

If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading →

Posted in innovation, internet, Social Media, social media marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

WhatsApp is the future; Facebook is history…

Posted on February 20, 2014 by Gary R Schirr

tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading →

Posted in entrepreneurship, Facebook, innovation, Mobile computing, Social Media, twitter | Tagged , , | 8 Comments

Personal Learning Networks… A #PLN keeps on giving!

Posted on February 13, 2014 by Gary R Schirr

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading →

Posted in Blogging, Higher Education, innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

#Flip the flipping classroom!

Posted on February 6, 2014 by Gary R Schirr

“Flip” the classroom: Move lectures and readings to outside the classroom…. then close the laptops and do hands-on projects in class. Continue reading →

Posted in Higher Education, innovation, Social Media | Tagged , , , , , , , , | 5 Comments

Is Facebook about to be DISRUPTED?

Posted on April 2, 2013 by Gary R Schirr

Users spending hours a day messaging with friends are not using cellphone minutes or viewing Facebook ads. The threat is not just hypothetical – a study shows that mobile apps are already more used than either Facebook or Twitter in Japan and Korea. Continue reading →

Posted in innovation, Mobile computing, Social Media | Tagged , , , , , , | 3 Comments

Can Twitter Enforce New Year Resolutions?

Posted on January 1, 2013 by Gary R Schirr

Can twitter help enforce New Year resolutions? In Quitters Inc. if you backslide the organization kidnaps a loved one and tortures them with escalating electric shocks or worse. I plan to use the same simple concept adapted to social media to reinforce my resolutions. Continue reading →

Posted in innovation, social media marketing | Tagged , , , , , , | 13 Comments