Category Archives: Social Media

Five things to do in Quarantine

Posted on April 16, 2020 by Gary R Schirr

Can something good come out of a pandemic? I have encouraged (some might say coerced) 51 students in my social media marketing class to become new bloggers. I will likely do a future post showing off some of the student … Continue reading →

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Using your Social Media Community to innovate

Posted on April 6, 2020 by Gary R Schirr

Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.  

Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , , | Leave a comment

Reinventing & reviving my 11-year-old #blog

Posted on January 29, 2019 by Gary R Schirr

On March 28, 2008, I posted my first blog post “My First Webinar” which is what you find at the bottom if you across through all the posts on this blog. So I can say I have been blogging for 11 years… sort of.

Please pass along your ideas and suggestion for the new/old venture! Continue reading →

Posted in Blogging, Higher Education, HigherEd, Social Media Marketing, social media marketing | Tagged , | 4 Comments

More advice from new #bloggers

Posted on March 14, 2018 by Gary R Schirr

A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading →

Posted in Blogging, Content, Higher Education, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , | 1 Comment

A Coffee Conversation with a Social Marketer

Posted on September 24, 2017 by Gary R Schirr

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading →

Posted in Blogging, Content, Digital Marketing, entrepreneurship, social media marketing, Teaching SMM, Uncategorized | Tagged , , | Leave a comment

Advice from New Bloggers

Posted on February 20, 2017 by Gary R Schirr

The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading →

Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , | 5 Comments

Worst Ad Performances of SuperBowl 51

Posted on February 6, 2017 by Gary R Schirr

I tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise! I rated the four … Continue reading →

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New Student #Blogs – Check them out!

Posted on January 3, 2017 by Gary R Schirr

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading →

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Are you a social salesperson? Really?

Posted on April 11, 2016 by Gary R Schirr

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading →

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Effective Titles: Once more with feeling!

Posted on April 4, 2016 by Gary R Schirr

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading →

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