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Category Archives: ServiceInnovation
Using your Social Media Community to innovate
Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.
Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized
Tagged crowdsourcing, lean startups, Mark Schaefer, personal learning network, rapid prototyping, SocialSlam
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Can #Wal-Mart compete with #Amazon?
Wal-Mart SHOULD be a competitor in online retailing for as it is:
The biggest brick-and-mortar retailer in the world,
A leader in logistics, supply, distribution, and retail IT,
Blessed with deep pockets,
Everywhere, with so many locations, and
A fierce competitor. Continue reading
Amazon made my day…
I was delighted to see the seven books (all about innovation) suggested to me by Amazon when I landed there today. OK they may have been flattering me and my colleagues from Sweden, but still… Service Innovation on Amazon.
Posted in ServiceInnovation, Uncategorized
Tagged Amazon Recommendations, Innovation Books, Service Innovation
1 Comment
Service Innovation Applied to Marketing
Just do it! Try, observe, and then iterate or pivot. Continue reading
All Innovation is Really #Service #Innovation
According to government statistics 70-85% of the GDP of Western nations, and 63% of the world GDP is service. Traditional goods firms are emphasizing service in their offerings. So it is positively weird that intro marketing texts put a single chapter on service … Continue reading
Posted in ServiceInnovation
Tagged Service Innovation, service trifecta, ServiceInnovation
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ProfessorGary on Innovation and Marketing 