Monthly Archives: March 2012

SMM Class hears “Voices”

Posted on March 21, 2012 by Gary R Schirr

The social media marketing class has decided to work with new author Dr. Kathryn Jordan to promote her new book, Voices: Words from Wise Women, an inspiring book illustrating principles of career development through stories from career women. Continue reading →

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Tweeting for 3 years!

Posted on March 19, 2012 by Gary R Schirr

I have been tweeting for three years now, producing enough characters to fill 4 books! OMG Continue reading →

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“Green” Textbooks

Posted on March 6, 2012 by Gary R Schirr

New e-textbooks are often just another way to overcharge college students. Help is on the way from new business models from firms like Flat World Knowledge. Continue reading →

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ROI – Misleading title, great read!

Posted on March 2, 2012 by Gary R Schirr

Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading →

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ROI is a good book…but Klout still sucks!

Posted on March 2, 2012 by Gary R Schirr

Klout is working hard to be more transparent, to improve its algorithm, but ultimately its efforts will make social media less social: Klout still sucks! Continue reading →

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