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Monthly Archives: September 2012
Can One Billion Facebook Users be wrong?
Based on strictly anecdotal evidence I believe that there are a LOT of fake and duplicate FB accounts… Does LinkedIn have both a more professional group and honest count? Continue reading
Posted in Uncategorized
Tagged duplicate accounts?, Facebook, LinkedIn, number of users, Twitter
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Flawed Tools – Focus groups and brainstorming for ideas
The combined results of individual idea generation outperforms group methods, such as brainstorming and focus groups, in terms of the number, quality, and uniqueness of the ideas generated. Continue reading
Posted in Ideation
Tagged Abbie Griffin, avoid brainstorming, avoid focus groups, Brainstorming, focus groups, JPIM, Osburn, voice of the customer
8 Comments
What is your Klout score today?
Even after carefully reading Mark Schaefer’s excellent book Return on Influence, I am still one of those unrepentant Klout-bashers that Mark has referred to in several of his recent posts. I believe that a Klout score has little value and … Continue reading
Posted in Uncategorized
Tagged Influence, Klout, Mark Schaefer, Return on Influence, ROI, SM, SMM
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ProfessorGary on Innovation and Marketing 