Monthly Archives: February 2009

Does Economic Turmoil Breed Innovation?

Posted on February 26, 2009 by Gary R Schirr

Back to the Garage Wired magazine recently included an essay suggesting that now is the time to innovate. Bootstrapping is a part of e-ship: lean production was developed in lean times. Many large firms such as Apple and Microsoft were … Continue reading →

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Otago Forum 2

Posted on February 25, 2009 by Gary R Schirr

 In a recent posting I discussed the issue of service dominant logic versus service science and cited a paper presented at the Otago Forum 2. The Forum has kindly posted ALL of the papers from the conference online. I am … Continue reading →

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All products are service

Posted on February 9, 2009 by Gary R Schirr

SDL in the real world An interesting story in The Economist about the success of Rolls Royce in aircraft engines reaffirms the SDL of marketing: all products are service. The article states that some of RR’s success is due to … Continue reading →

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Confessions of a focus group moderator

Posted on February 2, 2009 by Gary R Schirr

Fifty years of research has shown that relative to simply interviewing customers 1:1, group techniques for ideation — focus groups and brainstorming — are harmful, as they: Reduce the number of ideas generated, and Reduce the quality/originality of the ideas … Continue reading →

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