Tag Archives: Hauser

Confessions of a focus group moderator

Posted on February 2, 2009 by Gary R Schirr

Fifty years of research has shown that relative to simply interviewing customers 1:1, group techniques for ideation — focus groups and brainstorming — are harmful, as they: Reduce the number of ideas generated, and Reduce the quality/originality of the ideas … Continue reading →

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Why do you use focus groups?

Posted on June 18, 2008 by Gary R Schirr

As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading →

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Focus Groups, Brainstorming, and Freddy

Posted on June 3, 2008 by Gary R Schirr

Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading →

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