Tag Archives: Hauser

Confessions of a focus group moderator

Posted on February 2, 2009 by

Fifty years of research has shown that relative to simply interviewing customers 1:1, group techniques for ideation — focus groups and brainstorming — are harmful, as they: Reduce the number of ideas generated, and Reduce the quality/originality of the ideas … Continue reading →

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Why do you use focus groups?

Posted on June 18, 2008 by

As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading →

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Focus Groups, Brainstorming, and Freddy

Posted on June 3, 2008 by

Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading →

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