Tag Archives: Customer Research Methods

#Service #Innovation: The Book

Posted on June 28, 2016 by Gary R Schirr

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading →

Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Ethnography and Product Innovation

Posted on January 21, 2010 by Gary R Schirr

 Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods | Tagged , | 1 Comment

Brainstorming groups still kill ideas

Posted on July 23, 2009 by Gary R Schirr

I was surprised to find an article in a leading innovation journal that summarized a recent research paper on brainstorming. The summary stated that in contrast to most past studies this one showed that group ideation may reduce the number of ideas … Continue reading →

Posted in Customer Research Methods, experiential innovation, Ideation | Tagged , , , , , , , , , | 13 Comments

Hotel Innovation in focus

Posted on March 3, 2009 by Gary R Schirr

Avoiding group think from focus groups It should not be a surprise to readers of this blog that innovators in hotel service find focus groups and surveys “unreliable” and suggest actually observing customers using the services instead: http://www.hotelschool.cornell.edu/research/chr/events/roundtables/service.html

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Why do you use focus groups?

Posted on June 18, 2008 by Gary R Schirr

As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading →

Posted in Customer Research Methods, Ideation | Tagged , , , , , , , , | 3 Comments

“Gating” Ideation?

Posted on May 20, 2008 by Gary R Schirr

  Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate® | Tagged , , , , , , , , , , , , | Leave a comment