Tag Archives: Terwiesch

Brainstorming groups still kill ideas

Posted on July 23, 2009 by Gary R Schirr

I was surprised to find an article in a leading innovation journal that summarized a recent research paper on brainstorming. The summary stated that in contrast to most past studies this one showed that group ideation may reduce the number of ideas … Continue reading →

Posted in Customer Research Methods, experiential innovation, Ideation | Tagged , , , , , , , , , | 13 Comments