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Monthly Archives: May 2008
What is the degree of Service-ness?? Part I
How should a goods/service continuum be defined? In my dissertation ( Schirr 2008 ) I had in-depth discussions with thirty executives involved in service innovation in their organizations. One of them who had had a varied business career noted: I’ve worked … Continue reading
“Gating” Ideation?
Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate®
Tagged 1:1 interviews, Abbie Griffin, Cooper, Customer Research Methods, Ethnography, Ideation, innovation, John Hauser, market research, New Product Development, Stage-Gate®, VOC, voice of the customer
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Expert moderators and Focus Groups
It is not square! Several readers have pointed out that I seem negative on Focus groups. They are correct and there are two primary reasons: In a former role we were innovating with the help of customer input. We hired … Continue reading
“Keep the Customer at the center”
Customer immersion at P&G: “Living it” and “Working it” “We have figured out how to keep the consumer at the center of all our decisions,” Lafley writes. “As a result we don’t go far wrong.” Before, P&G would rely heavily … Continue reading
Many Crummy Trials BEAT Deep Thinking: Discussion
Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process
Tagged B.J. Fogg, beta-culture, crummy trials beat deep thinking, Experiment, financial service, probe and learn, prototype, Service Innovation, Stanford Persuasive Technology Lab, Trial and error
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Beta Culture at Nokia — now in BusinessWeek
Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading
ProfessorGary on Innovation and Marketing 