Tag Archives: B.J. Fogg

Test first, then Design

“Lean” or “Knowledge-based” Product Development I have a link to a fascinating article on knowledge-based product development at Toyota. A key concept is that knowledge is a key resource in NPD and must not be wasted but must flow to where … Continue reading

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Many Crummy Trials BEAT Deep Thinking: Discussion

 Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading

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“Many crummy trials BEAT deep thinking”

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments