Tag Archives: probe and learn

#Service #Innovation: The Book

Posted on June 28, 2016 by Gary R Schirr

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading →

Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Just Do It!

Posted on May 17, 2011 by Gary R Schirr

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment

Pioneers get arrows in their backs…

Posted on May 10, 2011 by Gary R Schirr

Pioneers don’t always win: in fact they don’t usually win! The keys to success are luck, persistence, and continual innovation. Continue reading →

Posted in effectuation, entrepreneurship, experiential innovation, Experiment, Ideation, Slow Burn Entrepreneurship | Tagged , , , , , , , , | Leave a comment

Is “Lean Startups” a misnomer?

Posted on April 19, 2011 by Gary R Schirr

Lean startups as Probe and Learn entrepreneurship! Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , | Leave a comment

Before “Lean Startups” there was “Probe and Learn”

Posted on April 12, 2011 by Gary R Schirr

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments

Catch the Wave

Posted on March 8, 2011 by Gary R Schirr

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , | 3 Comments

Innovation Week 2/19/2011: Users in innovation?

Posted on February 19, 2011 by Gary R Schirr

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading →

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Contextual Knowledge and Sticky Information

Posted on November 11, 2010 by Gary R Schirr

For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading →

Posted in Co-creation or User collaboration, experiential innovation, Experiment, financial services | Tagged , , , , , , , , , , , , | 1 Comment

Effectuation and Innovation I: avoid market research

Posted on October 26, 2010 by Gary R Schirr

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Cola Co-creation

Posted on July 28, 2009 by Gary R Schirr

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment