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Tag Archives: Karlstad University
#Service #Innovation: The Book
I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading
Posted in Co-creation or User collaboration, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing
Tagged Anders Gustafsson, Business Expert Press, Co-creation, CTF Service Research Center, Customer Research Methods, Ethnography, focus groups, innovation, Karlstad University, Lars Witell, Per Kristensson, probe and learn, Service Innovation, voice of the customer
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ProfessorGary on Innovation and Marketing 