Monthly Archives: July 2009

Cola Co-creation

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment

Brainstorming groups still kill ideas

I was surprised to find an article in a leading innovation journal that summarized a recent research paper on brainstorming. The summary stated that in contrast to most past studies this one showed that group ideation may reduce the number of ideas … Continue reading

Posted in Customer Research Methods, experiential innovation, Ideation | Tagged , , , , , , , , , | 13 Comments