Category Archives: communication

Should you involve customers? How radical and hedonic are you trying to be?

Posted on June 9, 2016 by Gary R Schirr

When does a firm benefit from customer co-creation? The leading journal of product innovation, JPIM, has a cool YouTube channel to view short summaries of selected articles on innovation. I strongly recommend checking it every couple months for new posted … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, NSD Process | Tagged , , , , , , , , | 3 Comments

Social Media Marketing will Drive Product Innovation

Posted on June 4, 2010 by Gary R Schirr

How social media can advance innovation by facilitating customer and user cocreation. Continue reading →

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UIC Innovation Center: NPD Education

Posted on August 25, 2009 by Gary R Schirr

A cross-discipline approach to innovation education A week ago Friday the UIC Innovation center held an open house and reception for academics attending the AMA Summer conference in Chicago. Al Page, professor of Marketing at the University of Illinois at … Continue reading →

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Cola Co-creation

Posted on July 28, 2009 by Gary R Schirr

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment

CEO as chief storyteller

Posted on June 17, 2009 by Gary R Schirr

More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: why CEOs need to be great storytellers. http://trkk.us/?bSG This is a followup on an earlier post: http://servicecocreation.com/2009/06/08/storytime/

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Medicine and Social Networking

Posted on June 15, 2009 by Gary R Schirr

Business on Twitter Commercialization of the social networks is inevitable. Dell has posted over $2,000,000 in sales. [ RT @mashable Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales http://bit.ly/NkKHR %5D  Social Networks and Medicine Social networks may have implications … Continue reading →

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Storytime?

Posted on June 8, 2009 by Gary R Schirr

Storytelling, innovation and organizational change How do you get an organization to share an innovative vision and push for change? A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. … Continue reading →

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Cross functional innovation teams

Posted on March 19, 2009 by Gary R Schirr

Cross functional development teams seems like a no-brainer: Having representatives from marketing, finance, operations, customer service, etc. involved early should speed the development process by allowing communication and coordination to be performed in parallel instead of linear fashion. Diversity of … Continue reading →

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Test first, then Design

Posted on August 4, 2008 by Gary R Schirr

“Lean” or “Knowledge-based” Product Development I have a link to a fascinating article on knowledge-based product development at Toyota. A key concept is that knowledge is a key resource in NPD and must not be wasted but must flow to where … Continue reading →

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Do you need a “conductor” for service innovation?

Posted on July 24, 2008 by Gary R Schirr

A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading →

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