Tag Archives: Storytelling

In Search of Innovation

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , | 3 Comments


Storytelling, innovation and organizational change How do you get an organization to share an innovative vision and push for change? A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. … Continue reading

Posted in communication, Process Innovation | Tagged , , , , | Leave a comment