In Search of Innovation

A great article on innovation in todays WSJ:

Look away from the lampost

I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically:

  1. Storytelling,
  2. Involving users
  3. Lead Users
  4. Deep customer information (ethnography)
  5. Probe and Learn

as well as other ideas.

Take the time to read it!

This entry was posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation and tagged , , , , , , . Bookmark the permalink.

3 Responses to In Search of Innovation

  1. pogomcl says:

    use a dictionary–it’s always helpful to see that words are used properly. Nothing is more offensive to a literate person than word abuse. Ethnography is the study of mankind: the division of races, origin, distribution, relationships and peculiarities: ethnology.

    the word more appropriate to marketing is demographics which is the statistical study of populations as in married, single, age, race, etc. Demographics are used for marketing products to identify which product is used by which particular group of people.

    Ethnology or ethnography is the study of the origins and culture of a particular people such as the Aztecs or Vikings.

    the article is discussing the use of demographic data not ethnology. Get a dictionary and learn to use it. Then get an editor or proofreader because from other “columns” it is evident that you do not understand English grammar, syntax or spelling. You do not distinguish between “and” a coordinate conjunction and “an” the article.

    I have an apple and a knife.
    Subj – verb transitive – article – Noun – coordinate conjunction – article- Noun.

  2. I’m not sure why but this blog is loading incredibly
    slow for me. Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  3. Gary Schirr says:

    Thanks for alerting me.

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