Monthly Archives: June 2010

Limited Wisdom of Crowds?

Nicholas G. Carr wrote an excellent article, “The Ignorance of Crowds,” about the limitation of crowd-sourcing or open source software. He focuses on the experience of Linux and Wikipedia. The masses primarily serve as bug-fixers for Linux, whose development is closely managed … Continue reading

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Social Media Marketing will Drive Product Innovation

How social media can advance innovation by facilitating customer and user cocreation. Continue reading

Posted in Co-creation or User collaboration, communication, Customer Research Methods, Ideation, Service Design | Tagged , , | Leave a comment