Monthly Archives: August 2008

Distributed Co-creation

Posted on August 25, 2008 by Gary R Schirr

 Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation  of Wikipedia and … Continue reading →

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Engage AND Enthrall

Posted on August 20, 2008 by Gary R Schirr

Improving the relationship by collaborating This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved. I liked the closing lines of the posting: “many … Continue reading →

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Co-creation changes the organization as well as the service

Posted on August 11, 2008 by Gary R Schirr

Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading →

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Test first, then Design

Posted on August 4, 2008 by Gary R Schirr

“Lean” or “Knowledge-based” Product Development I have a link to a fascinating article on knowledge-based product development at Toyota. A key concept is that knowledge is a key resource in NPD and must not be wasted but must flow to where … Continue reading →

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