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Tag Archives: user innovation
Co-creation changes the organization as well as the service
Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading
Posted in Co-creation or User collaboration, Ideation, NSD Process
Tagged Co-creation, marketing, Ramaswamy, user innovation
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Do you need a “conductor” for service innovation?
A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading
“The customer is the company”
Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading