Tag Archives: user innovation

Co-creation changes the organization as well as the service

Posted on August 11, 2008 by

Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading →

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Do you need a “conductor” for service innovation?

Posted on July 24, 2008 by

A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading →

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Marketing 2.0

Posted on June 26, 2008 by

A couple weeks ago the blog Marketing 2.0 offerred “15 suggestions that take advantage of the innovative opportunities that Web 2.0 offers for marketing.”  Seven of the 15 suggestions tie into the themes about involving users that are often discussed on … Continue reading →

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“The customer is the company”

Posted on June 16, 2008 by

 Hi-tech t-shirts There is a fascinating article in the June issue of Inc. magazine about Threadless. Threadless lets customers design t-shirts over the Internet, then takes a vote on the best designs which are then offered for sale. Potential customers … Continue reading →

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