Tag Archives: Experiment

Marketing 2.0

Posted on June 26, 2008 by Gary R Schirr

A couple weeks ago the blog Marketing 2.0 offerred “15 suggestions that take advantage of the innovative opportunities that Web 2.0 offers for marketing.”  Seven of the 15 suggestions tie into the themes about involving users that are often discussed on … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process | Tagged , , , | Leave a comment

Many Crummy Trials BEAT Deep Thinking: Discussion

Posted on May 5, 2008 by Gary R Schirr

 Two related posts in the last month have generated a fair amount of interest: “Many Crummy Trials BEAT Deep Thinking” (4/20) “the cost of trying is lower than the cost of analyzing.” (4/1) — An executive in charge of online … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, financial services, NSD Process | Tagged , , , , , , , , , | Leave a comment

“Many crummy trials BEAT deep thinking”

Posted on April 20, 2008 by Gary R Schirr

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments

Try and Fail (and try again)

Posted on April 1, 2008 by Gary R Schirr

 The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading →

Posted in Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , | 1 Comment