Tag Archives: internet

Try and Fail (and try again)

 The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading

Posted in Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , | 1 Comment