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Monthly Archives: July 2016
All Innovation is Really #Service #Innovation
According to government statistics 70-85% of the GDP of Western nations, and 63% of the world GDP is service. Traditional goods firms are emphasizing service in their offerings. So it is positively weird that intro marketing texts put a single chapter on service … Continue reading
Posted in ServiceInnovation
Tagged Service Innovation, service trifecta, ServiceInnovation
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ProfessorGary on Innovation and Marketing 