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Monthly Archives: January 2016
Content Shock Illustrated
Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading
Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing
7 Comments
#Cluetrain Derailed!
The Cluetrain is derailed.
Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”
My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….
Tomorrow I will face two new sections of my SMM class.
I require them to be Google AdWord certified. Continue reading
Social (Media) Innovation
I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading
Social Mood and Social Media
Kerry Gorgone and I were recently interviewed by Bethany Teague, a TV reporter from WSLS in Roanoke, about a defendant’s request for funding for a detailed social media study to support a change of venue (child abusers don’t seem to be popular in … Continue reading
Innovation books – what do we NEED?
The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?
I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading
Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized
Tagged Abbie Griffin, Blue Ocean Strategy, Clayton Christensen, David Burkus, Eric Ries, Eric von Hippel, Geoffrey Moore, Gerald Tellis, Gina O'Connor, Henry Chesbrough, Innovation Books, Ken Kahn, Mauhorgne, Peter Drucker, Service Innovation, Social Innovation, Stefan Thomke, Tim Brown, Tom Kelley, Walter Isaacson
3 Comments
2016 Resolutions
First of all… Happy 2016 everyone! I can’t claim a great deal of success with my previous New Year’s resolutions. I believe the research that indicates that we should aim to change a few HABITS and ignore grand resolutions. But … Continue reading
ProfessorGary on Innovation and Marketing 