The process of listing my 16 favorite innovation books got me to thinking about what is missing – What is the “Blue Ocean” space in popular innovation reading?
I think I found two clear blue patches – Do you spot others?? Or do you think I missed a great book in those patches?
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In the fall I listed my 16 favorite books on innovation. In alphabetical order by author they were:
- Tim Brown Change by Design
- David Burkus Myths of Creativity
- Henry Chesbrough Open Innovation
- Clayton Christensen The Innovators Dilemma
- Peter Drucker Innovation and Entrepreneurship
- Abbie Griffin Serial Innovators
- Walter Isaacson The Innovators
- Ken Kahn PDMA Handbook of New Product Development III
- Tom Kelley Creative Confidence
- Mauborgne & Kim Blue Ocean Strategy
- Geoffrey Moore Crossing the Chasm
- Gina C. O’Connor Grabbing Lightning
- Eric Ries Lean Innovation
- Gerald Tellis Will and Vision
- Stefan Thomke Experimentation
- Eric von Hippel Democratizing Innovation
To read more about this list see the previous two posts in this blog – Part I or Part II or the summary on LinkedIn.
What is missing?
I would classify the topics of the 16 books above into four categories:
- Innovation processes (design thinking, lean, experiment, lead users, disruption, etc.)
- Strategy for innovation in an organization (blue ocean, open, etc.)
- Fostering individual creativity and innovation
- Fostering innovation in an organization.
So what is missing that we would expect in such a list?
Ten or 15 years ago we would have expected something on the Internet but the Internet is ubiquitous by now. One could claim that social media is everywhere today, but I was still surprised that I hadn’t found a great book on:
- Social Innovation – Either using social in the innovation process OR innovating in the social media space itself.
The other clear gap or blue patch that I see is in service. (Of course I started a blog on service co-creation 5 years ago…) The majority of the world’s GDP is services, over 80% in most of Europe and 90% in the U.S. Services are different. Yet no book in my list is focused specifically on innovation of service. Service has a major influence of course – the iteration and experimentation that underlies most of the new approaches has been facilitated by the ease of making changes in services. Yet there again seems to be a vivid large blue space:
- Service Innovation – Either innovation of service offerings or services provided with goods.*
I ask the reader if (1) you see another blue patch I missed and/or (2) if I should review a book that fits in one of those spaces.
*Note: I am a co-author (with three impressive scholars) of a book on service innovation that should be released this spring. Trust me – you will hear more about that book as the launch date approaches.
Other innovation books
A reader suggested Econovation by Faktor should be considered for the list. Other lists of innovation books include:
Again, after reading through these other lists, this reader still spots the key blue spaces:
- Social Innovation, and
- Service Innovation.
What is missing?
My #1 book on service innovation is from Lance Bettencourt, titled: Service Innovation, How to grow from Customer Needs to Breakthrough Services. It was a 2012 finalist in the AMA-Berry Book Prize for the best book in marketing. You can find it here
http://www.amazon.com/Service-Innovation-Customer-Breakthrough-Services/dp/007171300X/ref=sr_1_2?ie=UTF8&qid=1452934483&sr=8-2&keywords=service+innovation
Reblogged this on S t e f a n o C o s s i g n a n i.
One of my Blab friends, Mark, read this article and pointed out that his book on innovation didn’t make the cut, lol. So I’m posting it here: http://amzn.to/1nMZV2V