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Tag Archives: Abbie Griffin
Innovation books – what do we NEED?
The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?
I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading
Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized
Tagged Abbie Griffin, Blue Ocean Strategy, Clayton Christensen, David Burkus, Eric Ries, Eric von Hippel, Geoffrey Moore, Gerald Tellis, Gina O'Connor, Henry Chesbrough, Innovation Books, Ken Kahn, Mauhorgne, Peter Drucker, Service Innovation, Social Innovation, Stefan Thomke, Tim Brown, Tom Kelley, Walter Isaacson
3 Comments
My very favorite #books on #innovation : A to I
I decided to create a list of my 10 favorite innovation books…but came up with 15. It was hard enough to narrow the list to nearly 10 – no way I was going to try to rank order them. So … Continue reading
Posted in experiential innovation, Innovation education, NSD Process, Process Innovation, Service Design
Tagged Abbie Griffin, Chesbrough, Christensen, Clayton Christensen, David Burkus, Deign Thinking, disruptive innovation, Eric von Hippel, Gerald Tellis, Innovation Books, Issacson, jerk, Myths of Creativity, Peter Drucker, The Innovator's Dilemma, Tim Brown
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Thoughts on a Theory of Innovation
Over the past 50 years, researchers have learned a lot about innovation. Do you have thoughts about a theory of Innovation? Continue reading
Flawed Tools – Focus groups and brainstorming for ideas
The combined results of individual idea generation outperforms group methods, such as brainstorming and focus groups, in terms of the number, quality, and uniqueness of the ideas generated. Continue reading
Posted in Ideation
Tagged Abbie Griffin, avoid brainstorming, avoid focus groups, Brainstorming, focus groups, JPIM, Osburn, voice of the customer
8 Comments
Innovation Week 2/19/2011: Users in innovation?
Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading
UIC Innovation Center: NPD Education
A cross-discipline approach to innovation education A week ago Friday the UIC Innovation center held an open house and reception for academics attending the AMA Summer conference in Chicago. Al Page, professor of Marketing at the University of Illinois at … Continue reading
PDMA thoughts: Service and Innovation
I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process
Tagged Abbie Griffin, Al Page, Albert L. Page, Ana I. Rodrigues-Escudero, Devashish Pugari, entrepreneurship, Fuzzy Front End, Fuzzy Rear End, Gary R. Schirr, Gerald Tellis, innovation, JPIM, Lead User, McMaster University, PDMA, PDMA Research Conference, Pilar Carbonell, Radford University, Sena Ozdemir, Service Innovation, Stephen Tagg, Susan Hart, Thomas Hustad, University of Illinois at Chicago, University of Strathclyde, University of Valladolid, York University
1 Comment
Why do you use focus groups?
As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading
Focus Groups, Brainstorming, and Freddy
Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading
“Gating” Ideation?
Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, Stage-Gate®
Tagged 1:1 interviews, Abbie Griffin, Cooper, Customer Research Methods, Ethnography, Ideation, innovation, John Hauser, market research, New Product Development, Stage-Gate®, VOC, voice of the customer
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ProfessorGary on Innovation and Marketing 