Tag Archives: Fuzzy Front End

Group Brainstorming is fun… but kills good ideas!

Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading

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PDMA thoughts: Service and Innovation

I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading

Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Fuzzy Front End

Note: a quick overview of the fuzzy front end in new product development, authored by Peter Koen and others, is available on the Steven’s web site: http://www.stevens.edu/cce/NEW/PDFs/FuzzyFrontEnd_Old.pdf

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A full section on Service Innovation at the PDMA Research Conference

  Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading

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