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Tag Archives: Fuzzy Rear End
PDMA thoughts: Service and Innovation
I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process
Tagged Abbie Griffin, Al Page, Albert L. Page, Ana I. Rodrigues-Escudero, Devashish Pugari, entrepreneurship, Fuzzy Front End, Fuzzy Rear End, Gary R. Schirr, Gerald Tellis, innovation, JPIM, Lead User, McMaster University, PDMA, PDMA Research Conference, Pilar Carbonell, Radford University, Sena Ozdemir, Service Innovation, Stephen Tagg, Susan Hart, Thomas Hustad, University of Illinois at Chicago, University of Strathclyde, University of Valladolid, York University
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A full section on Service Innovation at the PDMA Research Conference
Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading
Posted in Ideation, NSD Process, Stage-Gate®
Tagged Albert L. Page, Fuzzy Front End, Fuzzy Rear End, JPIM, PDMA, Strathclyde, Susan Hart
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ProfessorGary on Innovation and Marketing 