Tag Archives: Strathclyde

“Fuzzy Rear-End of Service Development”

In today’s post I review some thoughts from the service innovation section of the PDMA Annual Research Conference this past weekend. As noted in Monday’s post, a highlight was an insight provided by Dr. Susan Hart: unlike standard models of … Continue reading

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A full section on Service Innovation at the PDMA Research Conference

  Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading

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