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Monthly Archives: June 2011
Group Brainstorming is fun… but kills good ideas!
Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading
Posted in Customer Research Methods
Tagged Brainstorming, focus groups, front end of innovation, Fuzzy Front End
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How to serve Customers
How to serve customers, wall street style. Continue reading
Posted in Uncategorized
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ProfessorGary on Innovation and Marketing 