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Monthly Archives: August 2009
UIC Innovation Center: NPD Education
A cross-discipline approach to innovation education A week ago Friday the UIC Innovation center held an open house and reception for academics attending the AMA Summer conference in Chicago. Al Page, professor of Marketing at the University of Illinois at … Continue reading
Zombie Theory
It is hard to totally disprove a theory or idea in social sciences — there is always some possibility that a different experimental design or a new sample will show that it works in certain circumstances. However, if we are scientists … Continue reading
ProfessorGary on Innovation and Marketing 