Monthly Archives: January 2010

Ethnography and Product Innovation

Posted on January 21, 2010 by Gary R Schirr

 Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods | Tagged , | 1 Comment