Tag Archives: maslow’s hierarchy of needs

More Zombie Theory

In my previous post I talked of two theories/ideas that are popular in marketing despite having a preponderance of evidence that they are inneffective or untrue: Group brainstorming or focus groups for idea generation Maslow’s Hierarchy of Needs Several readers … Continue reading

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Zombie Theory

It is hard to totally disprove a theory or idea in social sciences — there is always some possibility that a different experimental design or a new sample will show that it works in certain circumstances. However, if we are scientists … Continue reading

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