Tag Archives: maslow’s hierarchy of needs

More Zombie Theory

Posted on September 7, 2009 by Gary R Schirr

In my previous post I talked of two theories/ideas that are popular in marketing despite having a preponderance of evidence that they are inneffective or untrue: Group brainstorming or focus groups for idea generation Maslow’s Hierarchy of Needs Several readers … Continue reading →

Posted in Uncategorized | Tagged Brainstorming, cost savings from preventative medicine, focus groups, group ideation, maslow's hierarchy of needs, product lifecycle, use 10% of your brain, zombie theory | 3 Comments

Zombie Theory

Posted on August 12, 2009 by Gary R Schirr

It is hard to totally disprove a theory or idea in social sciences — there is always some possibility that a different experimental design or a new sample will show that it works in certain circumstances. However, if we are scientists … Continue reading →

Posted in Customer Research Methods | Tagged bad theory, Brainstorming, focus groups, illusion of effectivity, maslow's hierarchy of needs, zombie theory | 7 Comments

Tag Archives: maslow’s hierarchy of needs

Zombie Theory

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