Tag Archives: Service Innovation

Amazon made my day…

Posted on December 28, 2016 by Gary R Schirr

I was delighted to see the seven books (all about innovation) suggested to me by Amazon when I landed there today. OK they may have been flattering me and my colleagues from Sweden, but still… Service Innovation on Amazon.

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Service Innovation Applied to Marketing

Posted on December 1, 2016 by Gary R Schirr

Just do it! Try, observe, and then iterate or pivot. Continue reading →

Posted in effectuation, experiential innovation, Experiment, NSD Process, ServiceInnovation, Social Media Marketing | Tagged , , , , | 1 Comment

All Innovation is Really #Service #Innovation

Posted on July 5, 2016 by Gary R Schirr

According to government statistics 70-85% of the GDP of Western nations, and 63% of the world GDP is service. Traditional goods firms are emphasizing service in their offerings. So it is positively weird that intro marketing texts put a single chapter on service … Continue reading →

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#Service #Innovation: The Book

Posted on June 28, 2016 by Gary R Schirr

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading →

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The Essence of Service – In a Cartoon

Posted on June 6, 2016 by Gary R Schirr

In the middle of final editing for recently published Service Innovation we decided that we needed an illustration in Chapter 1, for our discussion of what service is. I sent a Facebook message to my talented daughter, Kiki Schirr, and asked her if she could send an illustration within 90 minutes. Continue reading →

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All Products are #Service – Watch out Small Business?

Posted on June 2, 2016 by Gary R Schirr

A central theme in the new book Service Innovation is that “All Products are Service” and that all businesses accordingly should focus on the value-creation and experience of users. A recent blog post notes the phenomena “Everything as a Service” arguing that servicization bodes ill for small business. Continue reading →

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Social (Media) Innovation

Posted on January 19, 2016 by Gary R Schirr

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading →

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Innovation books – what do we NEED?

Posted on January 13, 2016 by Gary R Schirr

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading →

Posted in Co-creation or User collaboration, effectuation, entrepreneurship, experiential innovation, Experiment, NSD Process, Service Design, service-dominant logic of marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Hotel Innovation in focus

Posted on March 3, 2009 by Gary R Schirr

Avoiding group think from focus groups It should not be a surprise to readers of this blog that innovators in hotel service find focus groups and surveys “unreliable” and suggest actually observing customers using the services instead: http://www.hotelschool.cornell.edu/research/chr/events/roundtables/service.html

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PDMA thoughts: Service and Innovation

Posted on September 29, 2008 by Gary R Schirr

I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading →

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