Category Archives: social media marketing

Using your Social Media Community to innovate

Posted on April 6, 2020 by Gary R Schirr

Was Mark Schaefer’s wonderful SocialSlam really eight years ago? I still use my talk about using your social media community to crowdsource innovation in my social media marketing class.  

Posted in Blogging, Co-creation or User collaboration, effectuation, financial services, Higher Education, HigherEd, innovation, Innovation education, ServiceInnovation, Social Media, Social Media Marketing, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , , | Leave a comment

2019 survey: the voice of my social media marketing students

Posted on February 5, 2019 by Gary R Schirr

I start the semester in my social media marketing classes with a survey of social media use and their perceived issues. My classes comprise juniors and seniors majoring in marketing, communications, design, and management. They are in        … Continue reading →

Posted in Social Media Marketing, social media marketing, Teaching SMM | Tagged , , , , , , , | 1 Comment

Reinventing & reviving my 11-year-old #blog

Posted on January 29, 2019 by Gary R Schirr

On March 28, 2008, I posted my first blog post “My First Webinar” which is what you find at the bottom if you across through all the posts on this blog. So I can say I have been blogging for 11 years… sort of.

Please pass along your ideas and suggestion for the new/old venture! Continue reading →

Posted in Blogging, Higher Education, HigherEd, Social Media Marketing, social media marketing | Tagged , | 4 Comments

More advice from new #bloggers

Posted on March 14, 2018 by Gary R Schirr

A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading →

Posted in Blogging, Content, Higher Education, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , | 1 Comment

A Coffee Conversation with a Social Marketer

Posted on September 24, 2017 by Gary R Schirr

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading →

Posted in Blogging, Content, Digital Marketing, entrepreneurship, social media marketing, Teaching SMM, Uncategorized | Tagged , , | Leave a comment

Advice from New Bloggers

Posted on February 20, 2017 by Gary R Schirr

The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading →

Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , | 5 Comments

Worst Ad Performances of SuperBowl 51

Posted on February 6, 2017 by Gary R Schirr

I tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise! I rated the four … Continue reading →

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Whither Twitter? Save the little blue bird!

Posted on January 5, 2017 by Gary R Schirr

Twitter is losing money. Improvements in the platform are rare and rarely make a splash. Somehow the pioneering public messaging service missed the huge private messaging market – and Facebook has the leadership position. Salesforce decided not to buy them. In … Continue reading →

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New Student #Blogs – Check them out!

Posted on January 3, 2017 by Gary R Schirr

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading →

Posted in Blogging, Higher Education, pedagogy, social media marketing | Tagged , , | 2 Comments

Advice to my son on working from home

Posted on August 8, 2016 by Gary R Schirr

My son just took a job with a fast growing online firm where he and most of his colleagues work online from home. I had worked from my home office for a while with a company headquartered in Berkeley during … Continue reading →

Posted in Mobile computing, social media marketing | Tagged , , , , , , , , , , | 2 Comments