Category Archives: social media marketing

2019 survey: the voice of my social media marketing students

I start the semester in my social media marketing classes with a survey of social media use and their perceived issues. My classes comprise juniors and seniors majoring in marketing, communications, design, and management. They are in        … Continue reading

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Reinventing & reviving my 11-year-old #blog

On March 28, 2008, I posted my first blog post “My First Webinar” which is what you find at the bottom if you across through all the posts on this blog. So I can say I have been blogging for 11 years… sort of.

Please pass along your ideas and suggestion for the new/old venture! Continue reading

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More advice from new #bloggers

A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading

Posted in Blogging, Content, Higher Education, social media marketing, Teaching SMM, Uncategorized | Tagged , , , , | 1 Comment

A Coffee Conversation with a Social Marketer

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading

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Advice from New Bloggers

The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading

Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , | 5 Comments

Worst Ad Performances of SuperBowl 51

I tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise! I rated the four … Continue reading

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Whither Twitter? Save the little blue bird!

Twitter is losing money. Improvements in the platform are rare and rarely make a splash. Somehow the pioneering public messaging service missed the huge private messaging market – and Facebook has the leadership position. Salesforce decided not to buy them. In … Continue reading

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