Subscribe by RSS Feed
Search Blog
Article Index
Twitter Updates
- #Empathetic #Syllabi Review Exercise - buff.ly/2HiWAor via @FacultyFocus https://t.co/WXIVNp0yCt 4 hours ago
- RT @KathyJones: ICYMI: #Fed needs to be “much more aggressive” at Jackson Hole finance.yahoo.com/video/fed-need… via @YahooFinance https://t.co/fFmy8… 21 hours ago
- Absolutely true. Remember to take care of yourself also... twitter.com/jaimehuntimc/s… 21 hours ago
- Make everyone a history major! chronicle.com/interactives/2… 1 day ago
Archives
- February 2019
- January 2019
- March 2018
- September 2017
- June 2017
- February 2017
- January 2017
- December 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- June 2015
- February 2015
- January 2015
- August 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- October 2012
- September 2012
- August 2012
- July 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- April 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Category Archives: social media marketing
New Student #Blogs – Check them out!
The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading
Posted in Blogging, Higher Education, pedagogy, social media marketing
Tagged blogging, Social Media Marketing class, Student blogs
2 Comments
Advice to my son on working from home
My son just took a job with a fast growing online firm where he and most of his colleagues work online from home. I had worked from my home office for a while with a company headquartered in Berkeley during … Continue reading
Are you a social salesperson? Really?
Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading
Posted in Digital Marketing, Klout, LinkedIn, Selling, social media marketing
Tagged LinkedIn, Social Selling, Social selling index, SSI
2 Comments
Effective Titles: Once more with feeling!
Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading
How to Rant on Twitter!
These Tweets, directed to NFL commissioner Roger Goodell, are from Malcolm @Gladwell – who has previously described the NFL as an “abomination,” due to CTE and physical maiming of its players… I first saw these collected Tweets in a USA Today … Continue reading
Posted in Social Media, social media marketing, twitter
Tagged CTE, Football, Greedy Owners, Malcolm Gladwell, NFL, Nick Saban, Roger Goodell
Leave a comment
Content Shock Illustrated
Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading
Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing
7 Comments
#Cluetrain Derailed!
The Cluetrain is derailed.
Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”
My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….
Tomorrow I will face two new sections of my SMM class.
I require them to be Google AdWord certified. Continue reading
