Category Archives: social media marketing

New Student #Blogs – Check them out!

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading

Posted in Blogging, Higher Education, pedagogy, social media marketing | Tagged , , | 2 Comments

Advice to my son on working from home

My son just took a job with a fast growing online firm where he and most of his colleagues work online from home. I had worked from my home office for a while with a company headquartered in Berkeley during … Continue reading

Posted in Mobile computing, social media marketing | Tagged , , , , , , , , , , | 2 Comments

Are you a social salesperson? Really?

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading

Posted in Digital Marketing, Klout, LinkedIn, Selling, social media marketing | Tagged , , , | 2 Comments

Effective Titles: Once more with feeling!

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading

Posted in Blogging, Content, Digital Marketing, social media marketing | Tagged , , , , , , , , , | 2 Comments

How to Rant on Twitter!

These Tweets, directed to NFL commissioner Roger Goodell, are from Malcolm @Gladwell – who has previously described the NFL as an “abomination,” due to CTE and physical maiming of its players… I first saw these collected Tweets in a USA Today … Continue reading

Posted in Social Media, social media marketing, twitter | Tagged , , , , , , | Leave a comment

Content Shock Illustrated

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing | 7 Comments

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

Posted in Content, Digital Marketing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments