Category Archives: Facebook

Content Shock Illustrated

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing | 7 Comments

Update: Favorite Social Sites of College Seniors

The initial survey of my 60 social media marketing students last August (see previous post!) generated some interest, so I thought I would update it for Spring Semester 2015. Weighted Scores – Favorite and Most Used Social Sites

Posted in Facebook, Higher Education, LinkedIn, Social Media, social media marketing, Teaching SMM, twitter | Tagged | 1 Comment

Essential Social Platforms for College Seniors

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading

Posted in Blogging, Content, Facebook, Higher Education, LinkedIn, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , | 1 Comment

The 10 Principles of Social Media Marketing

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading

Posted in Blogging, Content, Facebook, Higher Education, Social Media, social media marketing, Teaching SMM | 3 Comments

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher Education, internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

What is hot – Learning from my Students: Teaching SMM

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading

Posted in Blogging, Facebook, Higher Education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter | Tagged , , , , , , , , , , , , , | 3 Comments

WhatsApp is the future; Facebook is history…

tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading

Posted in entrepreneurship, Facebook, innovation, Mobile computing, Social Media, twitter | Tagged , , | 8 Comments