Category Archives: SEO

Is anything out of bounds for social media?

Posted on May 22, 2014 by Gary R Schirr

Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.

Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading →

Posted in Digital Marketing, internet, SEO, Social Media, social media marketing | Tagged , , , , , | 7 Comments

Reverse Mentoring in action… Or learning about social media from my daughter.

Posted on February 11, 2014 by Gary R Schirr

Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading →

Posted in Digital Marketing, SEO, social media marketing | Tagged , , , , , , , , | 6 Comments

The FOUR P’s of #Content Marketing

Posted on January 30, 2014 by Gary R Schirr

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing | Tagged , , , , , , , | 5 Comments

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, internet, Klout, SEO, Social influence, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment